30 Macro-Trends in International Management
(Guest lecture at Module University Vienna, 03/31/2022)

Link: researchgate.net

Identification of 30 global mega-trends based on PESTEL-analysis, the impact of the Covid-lockdowns for small and medium Austrian companies, 4th industrial revolution, the great reset, the mission of the World Economic Forum, the Agenda 2030 of the United Nations, The Stakeholder economy, the triple bottom line concept, the change of narrative in environmental protection, the rising power of corporations, asset management companies and the digital/financial complex, public-private partnerships (PPP) etc.